Counterpoint

The influential theory known as the long tail holds that the Internet and digitalisation are introducing a new era of cultural diversity. But does this really mean that the era of the blockbuster is over and that niche markets now rule?

Guests

Anita Elberse
Associate Professor - Business Administration. Harvard Business School

Stephen Langsford
Executive director Quickflix

Further Information

Should you invest in the longtail ?

Quickflix

Presenter

Michael Duffy

Producer

Ian Coombe

Radio National often provides links to external websites to complement program information. While producers have taken care with all selections, we can neither endorse nor take final responsibility for the content of those sites.